• Services
  • Blog
  • Contact

Make New Initiatives Succeed​.

The Complete Guide to Customer Interviews That Drive Product-Market Fit

1/2/2021

0 Comments

 
Picture
By this point, most PMs know that the key to growth is a deep understanding of your target customers. Simply relying on internal ideas is not enough, nor is it enough to just look at google analytics and product usage data. You actually have to talk to the market.

But even if you are convinced to regularly interview customers to get the voice of the market, of the big blockers I have seen is simply HOW to go about it. How do you land customer interviews? What do you say during the customer interview?

Read More
0 Comments

How To Infuse Customer Insights Into Your Strategy

12/18/2020

0 Comments

 
Picture
Now that you've read the The Complete Guide to Customer Research Interviews, you know that gathering intelligence from customer interviews, market analysis, online research, win/loss analysis, is critical to developing a strategy that drives product-market fit and growth. But once you have accumulated all your customer and market insights, what do you actually do with it? Here are 5 immediate steps to infuse your strategy with intelligence in practice.

Read More
0 Comments

10 Ways To Predict What Customers Want

10/23/2020

0 Comments

 
Picture
Product leaders know they need to tailor their roadmap to customer demand. They base these decisions on market intelligence from the usual sources:
  • sales team
  • analyst reports
  • competitor web sites
  • existing customers
  • product usage analytics (in SaaS)
​
These sources are important, but are often indirect and lagging information, not to mention other biases. For those that just want to appease their boss, this may be enough. What you release next may or may not be successful, but at least you can show that you based your roadmap on sources. But for those that really care about a product that sells and users love, you need to balance this with more direct and predictive sources of intelligence.

Read More
0 Comments

Do This 1 Thing For Product/Market Fit

4/16/2020

0 Comments

 
Picture
Read any article on product/market fit and it will say "Talk to customers and focus on their problems. It took us 2 years but we found our product/market fit and sold for $X!". One thing? Simple! Talk to customers.

​But there's a startling lack of practical guides on how to actually talk to customers to elicit and qualify pain points. And there are so many false pains that you can latch on to in customer conversation if you don't know what you're doing (which may explain why that article invariably says "it took us 2 years to find what customers wanted"). Let's look at the reasons why actually getting to a real customer pain point is so hard, and how to do it right.

Read More
0 Comments

How To Generate MQLs: Know Your Target Personas

3/7/2020

0 Comments

 
Picture
"Know your audience". "Understand the buyer." "Be customer-centric." The key to lead generation and growth has been in MBA 101 textbooks since the dawn of time.
​
These 101 textbooks also say to capture the relevant information about your target buyer in the forma of a persona. But the vast majority of teams don't actually create personas, or use them in the right way.

Read More
0 Comments

    Categories

    All
    Artificial Intelligence
    Business Development
    Customer Intelligence
    Data Privacy
    Data Protection
    Demand Generation
    Growth Hacking
    Industry Analysis
    Leadership
    Market Opportunities
    Product Management
    Product Market Fit
    Project Management
    SaaS
    Strategy

Proudly powered by Weebly
  • Services
  • Blog
  • Contact