Have you ever been involved in a “blue sky” brainstorming session, where teams are encouraged to put aside current constraints and dream up new innovations? In software, this is most common approach to innovation, and if done right, produces some results.
But an article by Uri Neren, founder of The World Database of Innovation initiative, announcing the complete opposite: the number one key to innovation is not the blue sky approach, but an approach involving constraint, scarcity, and closed-world thinking.
For years I worked at a UX Design agency, and one of the most common things we heard from software executives is that they want their user interface to "wow" their users. Typically, everyone says they want a design that is "clean", "sexy", "wow", "whiz-bang", and so forth. They think of User Experience Design as being all about visual eye candy and creative features.
And it makes sense. More than ever, the user experience of your product will define the success of your product in the market. No one wants an ugly solution, they want an aesthetically appealing, creative app that users will instantly fall in love with. Something that communicates to the world that your company is breaking new ground.
The only problem is - users don't care about that stuff.