How I Tripled My Website Traffic in 3 Months

After stagnating for a year, I tripled the traffic to my website. How?

💡 1. I wrote some new content that people find useful and can't easily find elsewhere. Specifically, I wrote three 10-15 page reference guides to passing popular certifications in my field. Visitors are coming back again and again to study the guides, and they are getting to know my other content and trust my expertise while they're reading.

💡 2. I created a new traffic engine with LinkedIn. You can see in the right-hand graph that every month I was getting traffic from direct, google and reddit sources, but once I started posting to LinkedIn I added a new repeatable source of visitors.

💡 3. I posted to relevant LinkedIn Groups. The Digital Marketing group is a great example: it's a target audience of 2 million members interested in improving digital marketing techniques. Post something useful and you can get 30,000 views per post. https://lnkd.in/ei6iXiK3

💡 4. I edited my top 5 already-popular pages to follow Google engagement cues to boost organic traffic. For example, Google wants to see visitors clicking forward from your page to another page, so include useful links in your article and put some of those links right upfront. Google wants to see users spending time on the page and scrolling down, so make sure what you write is engaging in the first few paragraphs and spaced out with bullets and small paragraphs. https://lnkd.in/dfzNRypg

💡 5. I linked to my content wherever possible and relevant. For example in my e-mail signature page, within my resume, when talking with clients, when debating with others in online forums, etc.

💡 6. I improved the font and spacing on my website. It sounds silly but once I started actually reading my own articles and experiencing what visitors were experiencing, I realized that the font I was using was tiresome to read and people were probably dropping off. The day I switched to a new font I saw a measurable and sustained uptick.

💡 7. I stopped obsessing about conversion. Conversion is important but visitors to your website aren't dumb - if they want to do business with you, they'll find you. No need to clutter your website with "click here to contact me" banners and promotions. Rather than conversion, focus more on repeat visitors - what will bring visitors back to the site again and again? (such as my reference articles) Repeat visitors naturally convert over time as they get to know you.

💡 8. I did something concrete. That is to say, I took actions 1-7 above. This may sound obvious but it's so easy to get complacent and really do nothing meaningful to your website for months except for tweak your paid ads and then wonder why you're not getting more traffic. A significant boost in traffic requires taking concrete actions.