Ten years ago, as long as you had a great product idea, growing a tech business was straightforward. But today the market has reached a level of noise that even the best products can't cut through. The average person sees 3,000 ads a day. Promotional channels from Google SEO to Facebook to Amazon are saturated and in constant flux. How do you cut through the noise?
Reforge reports that promotion on traditional channels like Google and Facebook is more crowded and less cost effective than ever:
And even more traditional channels like conferences have long gone the way of the dodo. When's the last time scanning badges ever generated real sales leads?
If your product is verifiably great and all that stands in the way is a noisy market (and they're all noisy), here are 5 ways to cut through:
1. A/B Testing to Find The Right Hook
Lots of A/B testing to get the right hook. The goal is to get them into that "must have" experience, reducing every friction point to get there..
2. Partner Marketing
3. C-level Roundtables And Other Intimate Settings
4. Targeted Webinars That Solve A Specific Problem
5. Word of Mouth