B2B companies have woken up to the idea of marketing their business by writing content: articles, blog posts, fact sheets, and case studies. But with so much competition, the writing has to be the best in its category in order to stand out above others. How do you ensure what you are about to write is clearer, more interesting, more valuable, and ultimately gets more views than the competition?
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Studying for the PMI-ACP agile PMP exam? For this test you not only have to understand and have lived agile processes, you have to remember a lot of terms: names of techniques, collaboration games, lists of principles, etc. Here is a cheat sheet to review before the exam, to help answer all the trick questions.
I've also included a comprehensive inventory of free PMI-ACP online tests, over 1,400 questions in total. With a cost of ~$400 for this test, it is definitely worth going through all the free mock exam material to make sure you are thoroughly ready. Good luck! As a product leader, you need customer intelligence to plan your strategy. But the customer data you collect from sales is biased. The data you get from market analysts is indirect. Even the data you collect yourself from customer interviews can be artificial, as customers are all too willing to be positive and tell you what you want to hear.
But there is one undeniable source of raw unfiltered customer intelligence that is too often overlooked - the Customer Success team. The Customer Success team gets customers when they are at their most passionate, emotional, even angry. Where there's emotion, there's usually a real pain point. It's rare to find that sort of honesty elsewhere.
There are lots of reasons why a good lead may not convert into revenue, or even a qualified sales opportunity. This can be very frustrating, but don't throw the baby out with the bathwater! There is so much you can learn from leads that don't convert. This intel is pure gold for adapting your value proposition, your messaging, your operations, to get that much closer to product-market fit.
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