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Make New Programs Succeed​.

Machine Learning Cheat Sheet For PMs and Business Owners

1/2/2023

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You can't be a PM or business owner without a deep understanding of machine learning: establishing the business value and then rallying a team to deliver to that value without falling into the many unique pitfalls of ML programs. Here is a "cheat sheet" compilation of how to deliver machine learning products and programs, highlighting practical tips from someone who's been on the journey.

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What is Product-Market Fit and How Do I Achieve It?

12/28/2022

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Product-market fit is the degree to which a product satisfies a strong market demand. It is widely considered to be the first step to building a successful venture, whether a new startup, a new business unit or product within an established company.

Only 4% of startups make it past the seed funding stage, and from there, only 70% go on to generate consistent revenue, according to the How To Win podcast. The most common reason is simply a failure to find enough customers. Those percentages are even lower when you factor in failed product launches at established companies. Product-market fit eludes so many.

So what are the secrets to achieving product-market fit? And how do you know when you've got it?

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A Single-Threaded Owner's Guide To Strategy

12/26/2022

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A Single-Threaded Owner's Guide To StrategyPicture
Strategic planning is hard, but everyone thinks they can do it themselves. 

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AWS Solutions Architect Associate (SAA-C03) Cheat Sheet

12/16/2022

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The AWS Solutions Architect Associate (SAA-C03) exam covers a breadth of topics, including the right choice of AWS services under different conditions and constraints, setting up high-availability architectures, disaster recovery, hybrid cloud models, networking/routing traffic in different configurations, etc.

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Ranking With Google Isn't Hard If You Have Something Useful To Say

11/28/2022

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Ranking With Google Isn't Hard, If You Have Something Useful To Say
Consultants will tell you that it takes time for a new website to rank highly with Google SEO. Yet I was able to get some of my new website's pages to rank #1 within a few weeks, without any paid ads.

I have done program management, business development and marketing for 20 years, but I'm no SEO expert. But since I had some success just experimenting with SEO part-time, I thought to share my findings.

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How To Talk To a CIO (Or Any Senior Decision Maker)

11/3/2022

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How to talk to a CIO?
CIOs (Chief Information Officers) are smart, busy, and flooded with meetings. Internally, their peers and teams are constantly notifying them of status and new fires. Externally, they are flooded by sales calls. It's exhausting.

​So how do you get an audience with them? And when you do, how do you get their attention and respect? In short: how to talk to a CIO?

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How to Find Real Use Cases for a New Technology

10/31/2022

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It's never a great sign when the Product Manager is handed a technology with an assignment of "figuring out the use cases". ​Great products should be a labor of love, the result of an entrepreneurial person who felt the pain of a problem first-hand, or had great empathy for someone else's problem, and then passionately invested time and energy to solve that problem.

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Decoding the Web3 Silicon Valley Narrative

10/5/2022

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Decoding the Web3 Silicon Valley NarrativePicture
The entire Wikipedia entry for Web3 is being considered for deletion by moderators due to the general lack of clarity on what Web3 actually is. Indeed, it took me several days of reading Web3 silicon valley articles and podcasts, and contrasting them with other reputable analyses, to piece it together.

This post cuts out the jargon and summarizes in plain language what Web3, NFTs, and the Metaverse are, how they're tied together, as well as the known issues of the technology and business model behind them.

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AWS Cloud Practitioner (ACP) CLS-C01 Cheat Sheet

9/30/2022

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The Amazon AWS Cloud Practitioner (ACP) certification requires learning the basics of the AWS service suite (over 200 services!), fundamental AWS pricing, and cloud architecture best practices such as high-availability architectures, hybrid on-prem/cloud, and disaster recovery. Here are my study notes that may serve as a "cheat sheet" for others preparing for this exam.

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10 Ways To Predict What Customers Want

9/27/2022

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Product leaders know they need to tailor their roadmap to customer demand. They base these decisions on market intelligence from the usual sources:
  • sales team
  • analyst reports
  • competitor web sites
  • existing customers
  • product usage analytics (in SaaS)
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These sources are important, but are often indirect and lagging information, not to mention other biases. For those that just want to appease their boss, this may be enough. What you release next may or may not be successful, but at least you can show that you based your roadmap on sources. But for those that really care about a product that sells and users love, you need to balance this with more direct and predictive sources of intelligence.

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How To 'Hack' LinkedIn's Algorithm to Get a Lot of Views

9/16/2022

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Earlier this year I wrote a tongue-in-cheek post to illustrate how to 'hack' the LinkedIn algorithm to get a lot of views. It took me 2 minutes to write a post, and I got over 2,000 views just that day. 

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What Is A Single-Threaded Owner?

9/14/2022

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Popularized by Amazon, a Single-Threaded Owner (STO) is a leader who is 100% dedicated and accountable to a new initiative such as inventing a new product, launching a new line of business, or executing a digital transformation. The Single-Threaded Owner is responsible for turning strategy into real results.

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The Complete Guide to Customer Interviews for Product Management

9/8/2022

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​Talking to customers to uncover unmet needs is one of the most exciting parts of product management. It's being a detective! Hunting down members of your target audience for meetings, and, once there, asking them the right questions to get to the root of what they really care about.

But most PMs find it difficult to book customer interviews on a regular basis. And even when you do land a customer interview - how do you carry it out? What questions do you ask?

​This article is a step-by-step guide to landing and executing customer interviews - taking the stress out of it and making it fun! 

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Customer Research Interview Guidelines and Pitfalls

8/18/2022

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Talking to customers to uncover unmet needs is the most critical part of product strategy. The key to growth is a deep understanding of your target customers. Simply relying on internal ideas is not enough, nor is it enough to just look at google analytics and product usage data. You actually have to talk to the market.

Read my article The Complete Guide to Customer Interviews That Drive Product-Market Fit. When you get to the customer interview, take heed of these crucial guidelines! 

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How A Startup Founder Generates Leads

7/21/2022

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Launching a new business? Whether you're newly self-employed or planning to be the next Amazon, the principles for a startup founder are the same. 

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