Have you ever been involved in a “blue sky” brainstorming session, where teams are encouraged to put aside current constraints and dream up new innovations? In software, this is most common approach to innovation, and if done right, produces some results.
But an article by Uri Neren, founder of The World Database of Innovation initiative, announcing the complete opposite: the number one key to innovation is not the blue sky approach, but an approach involving constraint, scarcity, and closed-world thinking.
For years I worked at a UX Design agency, and one of the most common things we heard from software executives is that they want their user interface to "wow" their users. Typically, everyone says they want a design that is "clean", "sexy", "wow", "whiz-bang", and so forth. They think of User Experience Design as being all about visual eye candy and creative features.
And it makes sense. More than ever, the user experience of your product will define the success of your product in the market. No one wants an ugly solution, they want an aesthetically appealing, creative app that users will instantly fall in love with. Something that communicates to the world that your company is breaking new ground.
The only problem is - users don't care about that stuff.
Whether launching a brand new digital product or modernizing a legacy solution, the User Experience (UX) Design is what your customers will experience first and foremost. A UX Design can make or break the value of your product. A compelling design immediately taps into the emotion of your users, creating excitement and making the discovery and adoption intuitive. But a design ‘miss’ can erode so much of the investment and hard work that the team otherwise put into the product.
Most managers are familiar with UX Design techniques, but how do you ensure you have the right people and processes to ensure design success?
As a PM, a big part of your job is show-and-tell, whether pitching a new product or feature to your internal stakeholders, to a customer, or at a trade show. Like it or not, you are the modern-age Don Draper. Give the right pitch and you’ll unlock praise (“That’s exactly what we want!”), revenue, and recognition. Do it wrong and you’ll leave everyone scratching their heads.
This article is a complete guide to pitching digital applications that win over the audience, including how to prototype the right product, position the right demo, and say the right words when you are in the room yourself.
As a CIO, if your enterprise relies on solutions that look like something out of the 1990s, it's often because that's exactly what they are. These applications - ERPs and home-grown core operations systems met an immediate business need at the time, then layer upon layer was built on top and entrenched into the foundational processes of the business. Now you are at a catch-22: pressure to modernize to meet the growing digital needs of the enterprise, while at the same time not risking the legacy software that is vital to day-to-day operations.
How do you prioritize legacy transformation as part of a digital transformation roadmap?
Build a UX design team with 3 vital skills: design research, interaction design, and visual design.
SaaS software platforms have had enormous success based on a fundamental principle: motivate users to keep coming back. Recurring usage leads to recurring revenue leads to crazy-high valuations.
In fact, most software attempts to motivate users in some way. But whether the goal is to lose weight, learn Spanish, save for retirement, or just get users to "check in" daily - long-term motivation is hard. You have to develop a habit in users that sticks.