SaaS businesses are all the rage! Even companies that have success with traditional products are re-thinking their business as a SaaS offering, to reap the many benefits:

• Valuation. Even if all you sell is basically the same product to the same customers, but on a "SaaS" model, that can be enough to attract new investors and increase your valuation by an order of magnitude.
• Recurring revenue. SaaS implies a subscription model, which lends itself to more recurring revenue, or at least more predictable recurring revenue.
• Additional revenue streams. SaaS businesses can collect and monetize anonymized customer data, including patterns of customer behaviour. They can serve ads to different customer segments, or upsell partnering products.
• Product stickiness. Customer behaviour data can be analyzed to quickly assess how to make the product more sticky. Feature "experiments" can be run on different customer segments.
• Reduced operational costs. Cloud technology can theoretically allow for a zero IT footprint on the client site, reducing deployment and support costs. And because SaaS is also usually "self-service" ie. purchased and upgraded directly online, it can reduce sales overhead as well.
• Access to new markets, such as SME and mid-market customers that increasingly buy only SaaS.

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These benefits are so attractive that every and any product and business model is being re-imagined as SaaS, leading to some great ideas (e.g. Spotify, Coursera, bacon-of-the-month dropped off at your doorstep!). But not every business lends itself intuitively to a SaaS model. Especially if you have years of legacy technology and processes established with an existing customer base, the transition won't happen overnight. There are key questions to answer in each facet of the business.

Yes the PMP exam does have many "trick questions". ​Here is my cheat sheet of tricks, gotchas and pitfalls collected about these questions. You have to be very careful about the wording and cut through the noise in the question to find what the really important answer is. This is meant to simulate project management in the real-world, where day-to-day you have to cut through the noise and make decisions based on what's truly important. There is also lots of terminology, acronyms and references to names of theories and principles that you need to know, and sometimes these terms are not even in the PMBOK itself. 

Tired of generic 2021 predictions about remote work, cloud, and data? Here are 10 specific trends to consider in your growth strategy:

Traditional data protection has been about securing data behind the corporate perimeter, locking down IT systems and endpoints with firewall and data loss prevention (DLP) technology. Now there is an increasing recognition that traditional data protection is not working. Faced with the new realities of cloud, shadow IT, BYOD, increasing collaboration with 3rd parties, and “last mile” endpoints like USB devices… no matter how well you secure data behind the perimeter, your data will eventually leak.

In their DLP magic quadrant analysis, Gartner said “At present, even with extensive DLP coverage across endpoints, networks and data repositories, there are still gaps and data flows where data can leak. The better answer is a data security strategy focused on securing the data itself, as opposed to trying to secure every system that comes in contact with sensitive data.”

What Gartner is talking about is a revival of Digital Rights Management (DRM) technology, that embeds encryption directly in a company’s valuable data assets themselves – their sensitive files and e-mails – so that even if the data does leak beyond the perimeter, it’s still protected.

Much like AI and Blockchain, Digital Rights Management technology is an extremely attractive concept that has had implementation challenges, but is now starting to overcome those implementation obstacles to go mainstream, most notably Microsoft Azure Information Protection (AIP). Here’s a look at what to expect.

By this point, most PMs know that the key to growth is a deep understanding of your target customers. Simply relying on internal ideas is not enough, nor is it enough to just look at google analytics and product usage data. You actually have to talk to the market.

But even if you are convinced to regularly interview customers to get the voice of the market, of the big blockers I have seen is simply HOW to go about it. How do you land customer interviews? What do you say during the customer interview?